Web Spot Central

Ford F-150 Trucks are Aerodynamic - Seriously

This Web commercial works because it's credible.  TV commercials are pushed, but Web spots are pulled.  In other words, people that watch Web spots are looking for this information, they asked to see it. Sure they want to be entertained as well, but any new owner of a huge truck will be impressed by what went into the truck to begin with.

From director Pete Erickson: "Created for the Ford F-150, this web spec piece, "Bill Pien's World - Wind Tunnel ," was designed to lift the corporate curtain and give the audience a glimpse of the people, the processes and a places that they would never see.

 

Director: Pete Erickson
DP: Tim Doyle
Writer: Pete Erickson
Executive Producer: Sean Wilson
Producer: Jenny Lynn

Commercial Director Pete Erickson Goes Aerodynamic with Ford F150

Director Pete Erickson created this spec web commercial, "Bill Pien's World - Wind Tunnel ," to raise the corporate curtain and offer truck fans a sense of the people behind the Ford F-150, and give them a look at processes and places they would not ordinarily see.

Click HERE to Download (right click and select "Save target as..." on Explorer)

Traverse City Film Festival Opener is for (Movie) Lovers

Shot on spec, this Traverse City Film Festival opener makes a "Garbage Man" the star of his own commercial. 

As director Pete Erickson puts it, "This shows the even the 'grey people,' people you don't normally see yet are right in front of your eyes, have more going on in their head than they are given credit for. We watch as this garbage man, who is a big movie buff and no doubt loves a good movie festival, tries to answer the age-old question, 'What's your favorite movie?' Not as easy as it seems."

Actually, over here we prefer to tell people what our favorite movie is NOT. For example, our favorite movie is NOT "Harley Davidson and the Marlboro Man." See how easy? (no offense to Mickey, of course. "Pope of Greenwich Village" and "Diner" are both in our Top Ten)

Director: Pete Erickson
Writen by: Kiff Vanden Heuvel
DP: Rich Brauer
Producer: Pete Erickson & Lars Kelto