We feel about Web commercials the way Pete Erickson feels about trucks: luxury doesn't always sell, but quality does. Thus, it is our pleasure to present him as this month's Featured Spot Maker.
Coming to us from Traverse City, MI, Pete tells it like it is. Ask any master filmmaker and they will tell you it's all about finding truth. Pete's work for the Ford F-150 - both commissioned and on spec - connects with today's truck lovers in a way other advertising hasn't.
Pete's ability to relate to audiences is not limited to his automotive work. In addition to projects for Ford, GM, Chrysler, and Mercedes Benz, Pete has traveled the world for Cunard, Nicole Miller, Amnesty International, Dell, Miller, and American Airlines.
This is a guy who's learned a lot on his travels, and brought it all home - to the Web. In addition to the Ford spec, his recent online work includes a spot for the Traverse City Film Festival. We look forward to seeing more from Pete Erickson. And we know that when we see it, we'll believe it.
Recent Comments