« Commercial Director Pete Erickson Goes Aerodynamic with Ford F150 | Main

03/07/2010

Ford F-150 Trucks are Aerodynamic - Seriously

This Web commercial works because it's credible.  TV commercials are pushed, but Web spots are pulled.  In other words, people that watch Web spots are looking for this information, they asked to see it. Sure they want to be entertained as well, but any new owner of a huge truck will be impressed by what went into the truck to begin with.

From director Pete Erickson: "Created for the Ford F-150, this web spec piece, "Bill Pien's World - Wind Tunnel ," was designed to lift the corporate curtain and give the audience a glimpse of the people, the processes and a places that they would never see.

 


Director: Pete Erickson
DP: Tim Doyle
Writer: Pete Erickson
Executive Producer: Sean Wilson
Producer: Jenny Lynn

Posted at 06:01 PM in Featured Brand, Web Spots |

|

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment