Commercial Director Pete Erickson Goes Aerodynamic with Ford F150

Director Pete Erickson created this spec web commercial, "Bill Pien's World - Wind Tunnel ," to raise the corporate curtain and offer truck fans a sense of the people behind the Ford F-150, and give them a look at processes and places they would not ordinarily see.

Click HERE to Download (right click and select "Save target as..." on Explorer)

"We wanted to introduce the world to the people behind the ideas and design, we wanted to put a face on Ford," Erickson says. The director - the first Featured Spotmaker on WebSpotCentral - was driven by Bill Pien's personality, which he describes as "thoughtful, serene and constant, much like a river."

Erickson and his team treated each image of the truck like a painting, giving the viewer a chance to drink in the image of the wind tunnel smoke effortlessly traveling the path it was designed to take to improve fuel economy. "With just two hours of valuable Wind Tunnel time," he says gratefully, "we were able to tell our story."

Director: Pete Erickson
DP: Tim Doyle
Writer: Pete Erickson
Executive Producer: Sean Wilson
Producer: Jenny Lynn

Comments

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Nice, and thanks for sharing this info with us.Good Luck!